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After Doing the Corporate Grind for 17 Years, This btcfree.app Quit and Started Her Own Business. Here's How Alibaba.com Became Her Partner in Success. Jennifer Kennedy, founder of HoneyBug, explains how she packaged up her dream business.
Alibaba.com is the world's leading wholesale online marketplace, connecting ambitious small business owners with reliable global manufacturers.
The "My Way" series highlights entrepreneurs who have successfully utilized the powerful platform to launch and grow their businesses.
Meet Jennifer Kennedy. After navigating the corporate world, she found notable success but felt something was missing. "I wanted to create something that was truly mine and authentic to me," she says.
Like many working parents, Kennedy was in a constant time crunch. When it came time to buy gifts for friends and family, she struggled to find something thoughtful quickly and conveniently. That's when the idea for HoneyBug hit her. HoneyBug is a company that aims to bring back the joy in gift giving by offering unique and custom gift boxes for birthdays, baby showers and more.
Kennedy started the business in her garage, and it quickly took off. To keep up with demand and keep costs down, she turned to Alibaba.com. "When I began my search for packaging vendors on Alibaba.com, I thought, 'There's no way it is going to be this easy,'" she recalls. "But it really was."
Within 24 hours, the factory she contacted began creating mockups, gathering materials and making suggestions to improve her offering. "We would not have been able to scale the business with the costs associated with the old packaging," she says.
These days, HoneyBug operates out of a warehouse rather than her garage. "It blows my mind how far we've come," Kennedy says. "Seeing my kids running through the warehouse and believing that they, too, can create something and that people will support them? It's what inspires me to push forward every single day."
Watch the video to learn more about how Kennedy built her own business and how utilizing the power of Alibaba.com allowed her to go bigger than she ever dreamed.
Learn how Alibaba.com can help your business grow, visit Alibaba.com