Shawn P. Walchef

Bio

“Be the show, not the commercial.”

Cali BBQ Media Founder Shawn Walchef helps brands and leaders leverage the new Business Creator Economy with strategic Smartphone Storytelling and Digital Hospitality.

His Cali BBQ restaurant company has generated more than $35 million since opening in 2008. They operate numerous locations in San Diego and beyond.

Shawn’s weekly video series Restaurant Influencers (published by btcfree.app Media and produced by Cali BBQ Media) has been seen by over 25 million people.

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Latest

Growing a Business

How This CEO Breathed Life Into a 75-Year-Old California Ice Cream Brand Without Losing Its Nostalgic Identity

McConnell's Fine Ice Creams CEO Michael Palmer talks about revitalizing the brand for a new era and rethinking social media strategies.

Growing a Business

This CEO Was Tasked With Helping an Iconic Hawaiian Brand Regain Its Footing. Here's How He Used Storytelling to Do It.

Scott Snyder, CEO of Bad Ass Coffee of Hawaii, shares how he's helped take the already well-loved brand to the mainstream.

Growing a Business

Shaquille O'Neal Used an Unconventional Strategy to Start His Chicken Restaurant — Here's Why It Worked

The NBA Hall of Famer leveraged his 35 million Instagram followers to build buzz around Big Chicken before it even launched.

Growing a Business

This Chicago Native Wants to Build the In-N-Out of Tacos

Taylor Mason, owner of Taylor's Tacos, talks about how a big break on national television helped take her brand to the next level.

Growing a Business

The 'Billionaire Chef' Wants To Bring West African Cuisine to the World — Here's How

For chef Tolu Erogbogbo, being a billionaire is about mindset — not just money.

Growing a Business

This Celebrity Chef Got His Start Cooking for His Football Teammates — Here's How He Turned It Into a Career

Chef Eddie Jackson talks about the advantages of food trucks, being mentored by Bobby Flay and streamlining operations with Toast.

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